Trade dress is the total image of a good as defined by its overall composition, design, and appearance.  This can include how a product is labeled, packaged and advertised.

Unlike trademarks, in order to be legally protectable, trade dress requires special effort on the part of the business owner to create recognition of the trade dress.  We help our clients create an overarching IP portfolio that often leverages our clients existing trademarks and design patents to establish the consumer recognition necessary to obtain protection for trade dress.