Because reputation and goodwill are such an important part of an overall brand, false advertising and unfair competition can have a huge impact on one’s ability to compete in the marketplace.  Competitors may make false or misleading statements about a product, or they may attack advertisements as false in order to portray a company in a negative light.

At Renner Otto, in addition to helping our clients build their brands by acquiring strong trademarks, we also protect our clients’ brands by ensuring that they are able to compete fairly in the market place. Our attorneys have successfully asserted and defended against claims of false advertising and unfair competition in court, and are also proactive in working with clients to make sure their marketing and sales strategies comply with the law in these areas.